Museum of Contemporary Art San Diego
Museum of Contemporary Art San Diego
Museum of Contemporary Art San Diego
At SOSO, I led the design of a dynamic digital signage installation for MCASD’s newly redesigned campus in La Jolla, CA. My role focused on translating MCASD’s new identity—developed by Happening Studio—into a digital canvas that evolves throughout the day, seamlessly welcoming and orienting visitors.
Building on the fluidity of the identity, we developed a series of modular content types—including informational, brand, and conversational elements—that interact dynamically. This flexible system allows the signage to become a shifting display of movement and color that embodies MCASD's dynamic visual identity.
At SOSO, I led the design of a dynamic digital signage installation for MCASD’s newly redesigned campus in La Jolla, CA. My role focused on translating MCASD’s new identity—developed by Happening Studio—into a digital canvas that evolves throughout the day, seamlessly welcoming and orienting visitors.
Building on the fluidity of the identity, we developed a series of modular content types—including informational, brand, and conversational elements—that interact dynamically. This flexible system allows the signage to become a shifting display of movement and color that embodies MCASD's dynamic visual identity.
At SOSO, I led the design of a dynamic digital signage installation for MCASD’s newly redesigned campus in La Jolla, CA. My role focused on translating MCASD’s new identity—developed by Happening Studio—into a digital canvas that evolves throughout the day, seamlessly welcoming and orienting visitors.
Building on the fluidity of the identity, we developed a series of modular content types—including informational, brand, and conversational elements—that interact dynamically. This flexible system allows the signage to become a shifting display of movement and color that embodies MCASD's dynamic visual identity.
At SOSO, I led the design of a dynamic digital signage installation for MCASD’s newly redesigned campus in La Jolla, CA. My role focused on translating MCASD’s new identity—developed by Happening Studio—into a digital canvas that evolves throughout the day, seamlessly welcoming and orienting visitors.
Building on the fluidity of the identity, we developed a series of modular content types—including informational, brand, and conversational elements—that interact dynamically. This flexible system allows the signage to become a shifting display of movement and color that embodies MCASD's dynamic visual identity.
