Google Toronto – June Lee

Google Toronto Event Experience

At SOSO, I helped lead the design of a dynamic ecosystem of brand activations that welcome, orient, and inspire visitors across two floors of Google’s 65 King space. From concept to completion, I shaped the design and narrative of the activations and defined how digital, physical, and story-driven elements work together to express Google’s impact.

We developed a three-tier activation framework that brings together dynamic storytelling platforms, digital signage, and sculptural installations—creating a space where culture, craft, and technology converge to celebrate Google’s impact in Canada.

At SOSO, I helped lead the design of a dynamic ecosystem of brand activations that welcome, orient, and inspire visitors across two floors of Google’s 65 King space. From concept to completion, I shaped the design and narrative of the activations and defined how digital, physical, and story-driven elements work together to express Google’s impact.

We developed a three-tier activation framework that brings together dynamic storytelling platforms, digital signage, and sculptural installations—creating a space where culture, craft, and technology converge to celebrate Google’s impact in Canada.

At SOSO, I helped lead the design of a dynamic ecosystem of brand activations that welcome, orient, and inspire visitors across two floors of Google’s 65 King space. From concept to completion, I shaped the design and narrative of the activations and defined how digital, physical, and story-driven elements work together to express Google’s impact.

We developed a three-tier activation framework that brings together dynamic storytelling platforms, digital signage, and sculptural installations—creating a space where culture, craft, and technology converge to celebrate Google’s impact in Canada.

At SOSO, I helped lead the design of a dynamic ecosystem of brand activations that welcome, orient, and inspire visitors across two floors of Google’s 65 King space. From concept to completion, I shaped the design and narrative of the activations and defined how digital, physical, and story-driven elements work together to express Google’s impact.

We developed a three-tier activation framework that brings together dynamic storytelling platforms, digital signage, and sculptural installations—creating a space where culture, craft, and technology converge to celebrate Google’s impact in Canada.

All Points Canada is a kinetic sculpture that directs people to places where impact is being made in collaboration with Google. By reinterpreting the form and the Indigenous construction technique of birchbark canoes, it celebrates the traditions that enabled Canadian inventiveness in the past.

Held together by a single bent sheet of white oak veneer, each pendant highlights the flexibility of veneer and embraces Indigenous ingenuity alongside Google and local entrepreneurs who are spreading their innovations across the country today.

All Points Canada is a kinetic sculpture that directs people to places where impact is being made in collaboration with Google. By reinterpreting the form and the Indigenous construction technique of birchbark canoes, it celebrates the traditions that enabled Canadian inventiveness in the past.

Held together by a single bent sheet of white oak veneer, each pendant highlights the flexibility of veneer and embraces Indigenous ingenuity alongside Google and local entrepreneurs who are spreading their innovations across the country today.

All Points Canada is a kinetic sculpture that directs people to places where impact is being made in collaboration with Google. By reinterpreting the form and the Indigenous construction technique of birchbark canoes, it celebrates the traditions that enabled Canadian inventiveness in the past.

Held together by a single bent sheet of white oak veneer, each pendant highlights the flexibility of veneer and embraces Indigenous ingenuity alongside Google and local entrepreneurs who are spreading their innovations across the country today.

All Points Canada is a kinetic sculpture that directs people to places where impact is being made in collaboration with Google. By reinterpreting the form and the Indigenous construction technique of birchbark canoes, it celebrates the traditions that enabled Canadian inventiveness in the past.

Held together by a single bent sheet of white oak veneer, each pendant highlights the flexibility of veneer and embraces Indigenous ingenuity alongside Google and local entrepreneurs who are spreading their innovations across the country today.

Grains of Light is a dynamic projection that celebrates Google's collaborations with Canadians. Created out of Eastern Hemlock Veneer panels, Grains of Light highlights the subtle and unique qualities of wood ⸺ a material that evokes Canada’s natural beauty.

By contrasting this natural material with digital technology, we celebrate the ways in which Canadians are empowered by Google’s platforms. The interplay of light and wood creates a beautiful display of typography and graphics that guide visitors along their journey into the Event Studio, and reveal stories that inspire visitors to create impact with Google.

Grains of Light is a dynamic projection that celebrates Google's collaborations with Canadians. Created out of Eastern Hemlock Veneer panels, Grains of Light highlights the subtle and unique qualities of wood ⸺ a material that evokes Canada’s natural beauty.

By contrasting this natural material with digital technology, we celebrate the ways in which Canadians are empowered by Google’s platforms. The interplay of light and wood creates a beautiful display of typography and graphics that guide visitors along their journey into the Event Studio, and reveal stories that inspire visitors to create impact with Google.

Grains of Light is a dynamic projection that celebrates Google's collaborations with Canadians. Created out of Eastern Hemlock Veneer panels, Grains of Light highlights the subtle and unique qualities of wood ⸺ a material that evokes Canada’s natural beauty.

By contrasting this natural material with digital technology, we celebrate the ways in which Canadians are empowered by Google’s platforms. The interplay of light and wood creates a beautiful display of typography and graphics that guide visitors along their journey into the Event Studio, and reveal stories that inspire visitors to create impact with Google.

Grains of Light is a dynamic projection that celebrates Google's collaborations with Canadians. Created out of Eastern Hemlock Veneer panels, Grains of Light highlights the subtle and unique qualities of wood ⸺ a material that evokes Canada’s natural beauty.

By contrasting this natural material with digital technology, we celebrate the ways in which Canadians are empowered by Google’s platforms. The interplay of light and wood creates a beautiful display of typography and graphics that guide visitors along their journey into the Event Studio, and reveal stories that inspire visitors to create impact with Google.

Ceramic Cloud is a celebration of Indigenous craft through new intersections with digital fabrication, and a collaboration between Google and local ceramic artists Marleen Murphy (Mohawk, Tyendinaga First Nation), N. Santiago (Mohawk) and Filipa Pimentel.

A field of illuminated ceramic bowls crafted by Murphy and Santiago, and cast by Pimentel highlight the expressive textures unique to each artist and create beautiful patterns to complement each story.

Ceramic Cloud is a celebration of Indigenous craft through new intersections with digital fabrication, and a collaboration between Google and local ceramic artists Marleen Murphy (Mohawk, Tyendinaga First Nation), N. Santiago (Mohawk) and Filipa Pimentel.

A field of illuminated ceramic bowls crafted by Murphy and Santiago, and cast by Pimentel highlight the expressive textures unique to each artist and create beautiful patterns to complement each story.

Ceramic Cloud is a celebration of Indigenous craft through new intersections with digital fabrication, and a collaboration between Google and local ceramic artists Marleen Murphy (Mohawk, Tyendinaga First Nation), N. Santiago (Mohawk) and Filipa Pimentel.

A field of illuminated ceramic bowls crafted by Murphy and Santiago, and cast by Pimentel highlight the expressive textures unique to each artist and create beautiful patterns to complement each story.

Ceramic Cloud is a celebration of Indigenous craft through new intersections with digital fabrication, and a collaboration between Google and local ceramic artists Marleen Murphy (Mohawk, Tyendinaga First Nation), N. Santiago (Mohawk) and Filipa Pimentel.

A field of illuminated ceramic bowls crafted by Murphy and Santiago, and cast by Pimentel highlight the expressive textures unique to each artist and create beautiful patterns to complement each story.

Yellow Brick Wall is an interactive canvas that pairs butter-yellow brick with curated content from Google’s platforms to reveal Canada’s cultural and natural landscapes from multiple perspectives.

A material native to southern Ontario, butter-yellow brick is a familiar feature of Toronto’s streetscape. By using this local building block to showcase collaborations between Canadians and Google, Yellow Brick Wall grounds Google’s presence in Canada’s creative and technological fabric while weaving its impact into Toronto’s architectural heritage.

Yellow Brick Wall is an interactive canvas that pairs butter-yellow brick with curated content from Google’s platforms to reveal Canada’s cultural and natural landscapes from multiple perspectives.

A material native to southern Ontario, butter-yellow brick is a familiar feature of Toronto’s streetscape. By using this local building block to showcase collaborations between Canadians and Google, Yellow Brick Wall grounds Google’s presence in Canada’s creative and technological fabric while weaving its impact into Toronto’s architectural heritage.

Yellow Brick Wall is an interactive canvas that pairs butter-yellow brick with curated content from Google’s platforms to reveal Canada’s cultural and natural landscapes from multiple perspectives.

A material native to southern Ontario, butter-yellow brick is a familiar feature of Toronto’s streetscape. By using this local building block to showcase collaborations between Canadians and Google, Yellow Brick Wall grounds Google’s presence in Canada’s creative and technological fabric while weaving its impact into Toronto’s architectural heritage.

Yellow Brick Wall is an interactive canvas that pairs butter-yellow brick with curated content from Google’s platforms to reveal Canada’s cultural and natural landscapes from multiple perspectives.

A material native to southern Ontario, butter-yellow brick is a familiar feature of Toronto’s streetscape. By using this local building block to showcase collaborations between Canadians and Google, Yellow Brick Wall grounds Google’s presence in Canada’s creative and technological fabric while weaving its impact into Toronto’s architectural heritage.

The digital signage system welcomes & orients visitors with event-specific information, wayfinding, and present diverse local stories. The screens also allow for visitor customization to celebrate the success and impact of visiting brands.

These dynamic canvases celebrate the cultural diversity of Canada through the stories of ingenuity of everyday Canadians, and a generative weave pattern inspired by textile traditions that support the content.

The digital signage system welcomes & orients visitors with event-specific information, wayfinding, and present diverse local stories. The screens also allow for visitor customization to celebrate the success and impact of visiting brands.

These dynamic canvases celebrate the cultural diversity of Canada through the stories of ingenuity of everyday Canadians, and a generative weave pattern inspired by textile traditions that support the content.

The digital signage system welcomes & orients visitors with event-specific information, wayfinding, and present diverse local stories. The screens also allow for visitor customization to celebrate the success and impact of visiting brands.

These dynamic canvases celebrate the cultural diversity of Canada through the stories of ingenuity of everyday Canadians, and a generative weave pattern inspired by textile traditions that support the content.

The digital signage system welcomes & orients visitors with event-specific information, wayfinding, and present diverse local stories. The screens also allow for visitor customization to celebrate the success and impact of visiting brands.

These dynamic canvases celebrate the cultural diversity of Canada through the stories of ingenuity of everyday Canadians, and a generative weave pattern inspired by textile traditions that support the content.